LinkedIn Search Engine Optimization Certification Exam Answers

LinkedIn Search Engine Optimization Exam Quiz Answers

Question 1: When developing a backlink strategy, what approach would be most beneficial?

• Guest posts the article to as many sites as possible
• Create an infographic and share it with relevant bloggers
• Create diverse and unnatural links
• Distribute links in comment sections of websites

Question 2: What is a key reason the URL domain.com/apparel/jackets is preferable to the URL domain.com/p=141?

• It is longer
• It is not preferable
• It uses structured markup
• It is readable to a human

Question 3: Which HTTP response status code would indicate a page has been moved permanently?

• 410
• 302
• 200
• 301

Question 4: You notice a website is serving HTML to a Search Engine than to a human user. What is this an example of?

• Spam injection
• Cloaking
• Sneaky Redirect
• Splicing

Question 5: What would significantly improve Google’s ability to a non-YouTube video in its Search Results?

• Provide a 150 x 80-pixel thumbnail image
• Add Schema.org VideoObject
• Convert .mp4 videos to .mov
• Embed video objects with JavaScript conditionals

Question 6: Google primarily determines indexing and ranking by crawling which version of a page?

• Responsive version
• Submitted version
• Mobile version
• Desktop version

Question 7: You want to identify which US state has the most search interest for a particular keyword. What tool would help you determine this?

• Google Analytics
• Google Keyword Planner
• Google Search Console
• Google Trends

Question 8: You want to block crawlers from accessing your entire website. What robots.txt entry would you use?

• markdown User-agent: Allbots Disallow: \* “` ““
• markdown User-agent: / Disallow: \* “` ““
• markdown User-agent: / Disallow: “` ““
• markdown User-agent: \* Disallow: / “` ““

Question 9: Which results is most likely if you use an interstitial pop-up that requires a user to take action before you load the content of the page?

• Both the pop-up and the content of the page will be indexed
• The pop-up will be indexed instead of the desired body content
• An interstitial pop-up is treated the same as a soft 404
• The pop-up will be ignored, and the content of the page will be indexed correctly

Question 10: You notice a particular product in an e-commerce storefront is no longer indexed despite no technical issues. What is a likely reason for this?

• No title or meta description tags were provided
• The Keywords is too competitive
• Robots.txt is configured to allow access
• The product is out of stock

Question 11: Which approach is not advisable to Geo-targeting your website?

• Using a gTLD with subdomain
• using URL parameters
• Using a ccTLD
• Using a gTLD with a subdirectory

Question 12: You have been asked to help a big e-commerce brand optimize their website for search engines. They currently have thousands of products listed on their website. What is your most appropriate first step?

• Recommend that they add more products
• WOrd on compressing image files
• 302 redirect all product pages to URL that contains target keywords
• 302 redirect all product ages to a URL that contains target keywords
• Register the business with a Google My Business account.

Question 13: What Does the Term “Sandbox” Mean In SEO?

• The Box with Paid Ads That Appear When You Perform a Search.
• This Is Where Sites Are Kept Till, They Get Mature Enough to Be Included in The Top Rankings for A Particular Keyword
• A Special Category of Sites That Are Listed in Kid-safe Searches
• The First 10 Search Results for A Particular Keyword.

Question 14: What Is Anchor Text?

• It Is the Main Body of Text on A Particular Web Page
• It Is the Text Within the Left or Top Panel of a Web Page
• It Is the Visible Text That Is Hyper Linked to Another Page
• It Is the Most Prominent Text on The Page That the Search Engines Use to Assign A Title To The Page

Question 15: Which Google search query should be used to return only PDF documents that reference Microsoft?

• Microsoft + .pdf
• “Microsoft” + “pdf”
• Microsoft AND “pdf”
• Microsoft filetype:pdf

Question 16: Which link is not crawlable?

• <a href=” http://domain.com”>
• <a onclick=” newwin(‘domain.com’)”>
• <a href=” http://domain.com” class=” blue”>
• <a href=”. /Category-2/page”>

Question 17: Which choice represents the best header structure?

• markdown H1: How to Bak Bagels H2: Ingredients H3: Dry Ingredients H4: Wet Ingredients H2: Instructions H6: Reviews “` ““
• markdown H1: How to Bak Bagels H1: Ingredients H1: Dry Ingredients H1: Wet Ingredients H1: Instructions H2: Reviews “` ““
• markdown H1: How to Bak Bagels H2: Ingredients H3: Dry Ingredients H3: Wet Ingredients H2: Instructions H2: Reviews “` ““
• markdown H1: How to Bak Bagels H2: Ingredients H4: Dry Ingredients H5: Wet Ingredients H6: Instructions H1: Reviews “` ““

Question 18: All byline dates articles are suddenly no longer visible on a website’s listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?

• The site has been delisted from Google Search
• The site kept updating the date to make the content appear fresh, without changing the content.
• The articles have aged more than 365 days without any significant updates to the content or the site.
• A Google New sitemap was not provided within 30 days of setting up a Publisher Center account

Question 19: All bylone dates for articles are suddenly no longer visible on a website’s listing within Google Search. Assuming no changes have been made to the site programming or content, what is the most likely cause?

• The site has been delisted from Google Search
• A Google News sitemap was not provided within 30 days of setting up a publisher center account
• The site kept updating the dates to make the content appear fres, without changing
• The articles have aged more than 365 days without any significant updates to the content or the site

Question 20: When creating accessible video content, what should you consider including?

• transcript
• thumbnail
• Flash Player
• event tracking

Question 21: You are optimizing a website that sells supplies for banking donuts. Which approach is most appropriate to drive more organic traffic?

• Buy donutbakingsupplies.com and 301 redirect to your website
• Add the keyword “donut supplies” to every page.
• Create a new blog with high-quality donut recipes
• Join a link farm to rapidly build inbound links.

Question 22: Why is it important to be mindful of outbound follow links?

• There is a limit to how many links you can create.
• all of these answers
• Any follow links reduce your PageRank by 1.
• Your site’s reputation is tied to the sites you link to.

Question 23: Which statement is true about JSON-LD?

• It has no relation to JSON.
• It is the only structured data format available.
• It is considered the most complicated approach to adding structured data.
• It is Google’s preferred structured data format.

Question 24: What is a key reason why duplicate content might cause an issue with ranking?

• It creates an inability to use canonical URLs, which dramatically reduces crawl effectiveness,
• It requires using a 302 redirect, which dilutes PageRank.
• It triggers an immediate manual action penalty, which delists an entire domain until the duplicate content is removed.
• It makes it difficult for a search engine to determine the original and authoritative content source.

Question 25: What attribute would you use to describe the content of an image?

• tabindex
• longdesc
• src
• alt

Question 26: You are researching keywords for a client and creating list for an optimization plan. Which is not a recommended method of creating keyword lists?

• synonyms and related words
• queries about benefits, features, problems
• how-to and question-based queries
• focusing on only high-volume, high-popularity words

Question 27: You want to get a rough idea of how many searches per month a particular search term gets. Which tool do you use?

• Google Keyword Planner
• Google Tag Manager
• Google Search Console
• Google Suggest

Question 28: Changing the title tag and/or meta description will have a measurable impact on your ____.

• RSS
• CTR
• PPC
• LSI

Question 29: How do keywords change as people progress through the buying cycle?

• They move from simple to more complex as searchers gather more information and then refine their choices.
• The stay simple, as searchers try to use as few words as possible.
• The keywords do not change much at all.
• They move from complex to simple, as searchers find answers to their questions.

Question 30: Which technique is an example of black hat SEO?

• cloaking
• keyword research
• useful content
• on-page optimization

Question 31: A local accountant wants to start attracting more business directly from Google organic search. What is the best piece of advice to give to her?

• Use the phrase “local accountant” as a keyword to focus her website on.
• Focus on short-tail keywords.
• Register her business with a Google My Business account.
• Leave a link to her website in the blog comments of popular accounting websites.

Question 32: What is the anchor text in this code sample?

<a href=” catalog/gloves.html”>Blue Gloves</a>

• Blue Gloves
• href
• catalog/
• gloves.html

Question 33: ________ analysis allows you to review requests made to your web server to identify insights such as how ofter a crawler arrives, what pages have 404 errors, and most crawled pages

• Log file
• HTTP/2
• Cron job
• Resource packet

Question 34: Which page title references content that is evergreen

• Mega List of Teams Going to the Olympics
• Complete Coverage of Microsoft’s Latest Announcement
• The Future of SEO in 2020
• How to Reheat Pizza

Question 35: You load a page and start reading an article, and suddenly the content on the page moves. What metric is used to quantify this impact on user experience?

• First Meaningful Paint (FMP)
• Recalculated Style Timing (RST)
• Latent Loading Signal (LLS)
• Cumulative Layout Shift (CLS)

Question 36: What is this code is an example of?

{

“@context”: “https://schema.org”,

“@type”: “Organization”,

“url”: “http://www.domain.com”,

“name”: “Bradley Corp.”,

“contactPoint”: {

“@type”: “ContactPoint”,

“telephone”: “+1-555-555-5555”,

“contactType”: “Customer service”

}

}

</script>

• meta tag
• HTTP response
• XML sitemap
• structured data

Question 37: Which search query would be most difficult to determine search intent?

• XBox live coupon
• Microsoft Office 365
• LinkedIn login
• LAX airport directions

Question 38: When you conduct a search, what are the bolded words within the search listing description?

• suggested search terms
• related search queries
• keywords that match the search query
• words with a tag assigned in their meta description

Question 39: Which acronym is used to describe the page a user sees after submitting a search?

• SERT (Search Engine Results Page)
• INDX
• PARS
• SEM

Question 40: Which statement is true regarding the use of social signals, such as LinkedIn shares, by Google in its ranking algorithm?

• Google does not use social signals to determine rank
• Social signals are identical to backlinks
• Social signals are used to determine topic authority
• Social signals provide a benefit only if they have structured data markup

Question 41: A user clicks an internal link resulting in this redirect chain: http://domain.com -> https://domain.com -> https://domain.com/. In this example, what is being consumed unnecessarily?

• redirect allotment
• crawl budget
• velocity scale
• domain authority

Question 42: You are planning for the development of an e-commerce website. Which approach will be more beneficial for rankings?

• Optimize the front page of your website to drive traffic from all category search terms.
• Optimize product category pages to drive traffic from individual category search terms.
• Optimize all pages on the site for all category search terms.
• Optimize product pages to drive traffic from individual category search terms.

Question 43: You want to block crwlers from accessing your entire website. What robots.txt entry would you use?

• User-agent: Allbots Disallow: * “` ““
• User-agent: / Disallow: * “` ““
• User-agent: * Disallow: “` ““
• User-agent: * Disallow: / “` ““

Question 44: What is the relationship of click depth to PageRank?

• The deeper the click depth, the lower the PageRank
• PageRank and click depth have no relation
• The deeper the click depth, the higher the PageRank
• Click depth and PageRank are equal

Question 45: What is a popular technique for writing content with the goal of having it appear in a features snippet?

• Write the question in a headline tag, and then answer it below in a format that matches the snippet type.
• Use the features snippet schema and apply an object that matches the correct snippet type.
• Google manually generates featured snippets, so there is no special technique.
• Submit the content through Google Search Console, and tag it with the correct snippet type.

Question 46: What is an example of a Google search result that can be found in position zero?

• Google Ads result
• featured snippet
• autocomplete
• related searches

Question 47: Which approach is not advisable to geotargeting your website?

• using a gTLD with a subdirectory
• using URL parameters
• using a gTLD with subdomain
• using a ccTLD

Question 48: What is a common best practice for handling search result pages on a blog’s built-in site search?

• Set site research results to no-index.
• Do not use site search.
• Set site search to 404.
• Add a canonical from the search result page to the home page.

Question 49: What is the best way to provide a search engine with crawl instructions?

• Use the tag.
• Use the search engine’s Remove URL tool.
• Use a robots.txt file.
• Use structured data

Question 50: Why might using a subdirectory in place of a subdomain be beneficial?

• Using a subdirectory is never preferable to using a subdomain.
• The subdirectory will allow for keyword dilution.
• The subdirectory will benefit from the backlinks the domain has acquired.
• The subdirectory is better for the end user experience.

Question 51: Google’s Search Quality Evaluator Guidelines describe that experts should write content, especially YMYL content. This is one of the principles seen in the commonly used acronym__

• A.C.E
• L-E-A-F
• T.R.U.S.T.E.D
• E-A-T

Question 52: You are optimizing a large e-commerce website. Which strategy will likely yield the most organic traffic?

• Launch a Smart Shopping Campaign in Google Ads.
• Optimize the home page of your website.
• Optimize each product page with a unique product-specific keyword.
• Optimize your product category pages.

Question 53: What is a common benefit to long-tail keywords?

• They are less competitive, and may have higher conversion rates.
• Long-tail keywords are no longer relevant in today’s SEO landscape.
• They are less grandular, so you capture broader searches.
• They are more competitive, but drive significantly more traffic.

Question 54: Blog author pages, each with only one sentence about the author, are at risk of being flagged as _ content.

• non-indexable
• irrelevant
• biased
• thin

Question 55: Your client is ready to start a blog. but has read that they should put the blog on a subdomain instead of subdirectory in order to create more external links to their website. How would you advise your client about this strategy?

• Not only should the blog be on a subdomain, but each of the major navigation areas should be on separate subdomains in order to increase the number and value of the links into the primary domain.
• It is best to have the blog on a subdirectory and build links to primary domain.
• It is an advisable choice as it will enable interlinking between the domains and increase the number of links.
• The blog should be on a separate URL to avoid building too many links between the same domain or IP.

Question 56: What tool enables companies to display extra information within the natural search results without the need of any structured data?

• Google Input Tools
• structured data testing tool
• Google Tag Manager
• Google My Business

Question 57: The search query “How to make donuts without yeast” is an example of what?

• fresh keyword
• operative keyword
• short-tail keyword
• long-tail keyword

Question 58: A user enters a search _ to retrieve results from a search engine?

• query
• parser
• bar
• link

Question 59: What should be as consistent as possible across the web when developing a local SEO strategy?

• backlinks
• NAP
• LRP
• inbound links

Question 60: What would contribute to a low bounce rate?

• Content does not match search intent.
• Page returns 404 error.
• Content reflects search intent.
• URL uses parameters.

Question 61: When would it be necessary to 301 redirect every page on a site?

• when parameters are used in URLs
• when migrating from HTTP to HTTPS
• when launching a new redesign
• when creating a new subdomain

Question 62: According to Google, what type of content includes topics such as news, legal issues, financial advice, and medical information?

• RSS
• KYC
• YMYL
• BDB

Question 63: What data vocabulary is most commonly used when marking up content on a page?

• vocabulary.org
• RDFa.org
• schema.org
• data-vocabulary.org

Question 64: Your site serves identical content when you visit domain.com/page or domain.com/page?ref=123. What should you implement?

• parameter stripping
• URL cloaking
• a 302 redirect
• a rel=canonical link

Question 65: What alt attribute should be assigned to an image of a decorative line being used to separate content

• alt=””
• alt=” Thin black line being used to separate two blocks of content”
• alt=” dec”
• alt=” thin-line”

Question 66: A webpage has this tag: However, the Google search result for this page displays this title: _Brad’s Bagels: Baking Bagels in the Oven_. What is a likely explanation?

• The title tag was placed within the section of the webpage, but not before the meta content tags, so Google cannot identify the actual title.
• The page is using structured data to define an alternative title object, which allows the search engine to pick a preferable version.
• A breadcrumb navigation is in use, which overrides the title tag supplied in the HTML.
• Google generated a new title using text on the page that more closely matched the search query.

Question 67: What might help a search engine understand the difference between an article on a dog bark versus tree bark?

• tertiary analysis
• ranked choice trees
• semantic analysis
• knowledge graphs